About
Reginald Wheelan
Commercial strategy · Business development · Operations
Cambridge, Massachusetts
A commercial strategist and operator with 20+ years across business development, real estate, and hospitality operations.
His work spans commercial real estate, where he facilitated an eight-figure transaction; co-ownership of a hospitality group, with final signature on site development and vendor contracts; and advisory work in which he has negotiated and managed 150+ vendor agreements and master service agreements. He has also led commercial strategy and business development for a Washington, DC law firm.
WLR is a commercial strategy firm. We build the intelligence and origination infrastructure leadership teams use to enter markets, select counterparties, and convert coverage into revenue. The core practice is business development: territory definition, qualified target maps, pursuit architecture, and revenue execution.
- Commercial Intelligence
- Partner & Vendor Risk
- Business Development
- Intelligence Kits
- Managed Engagements
- Execution Systems
Speaking
Panelist, Graduate Milestone Panel · WGU School of Business Summit
2026
Selected career
- 2026 – nowFounder · WLR Advisory
- 2025 – 2026Director of Commercial Strategy & Business Development · The Chaklader Firm, Washington, DC (contract)
- 2018 – 2026Managing Partner · HRS Advisory Group
- 2018 – 2024Chief Philanthropy Officer · Donning Valor, outfitting veterans entering the civilian workforce
- 2015 – 2018Managing Partner & Director of Strategic Development · Common Ground Hospitality Group
- 2013 – 2016Senior Consultant · Catalyst Venture Group (contract), technology implementation for government and commercial clients
- 2010 – 2018Commercial & residential real estate · One Street Real Estate; Long & Foster
Education
B.S., Business Management
Western Governors University · 2026
Elsewhere
Start a conversation.
hello@houseofwheelan.com